This combination gives you maximum awareness and increases your opportunity to gain new customers. According to Forbes Agency Council, combining Direct Mail with Social Media Ads can provide a 25% improvement in response rates.
CLICK HERE TO REGISTER NOWA VERY important fact to know, ACCA reports the cost of a new customer for HVAC is between $250 and $300. That means you should be prepared to spend $300 to acquire 1 new customer. While the cost is high, the lifetime value of an HVAC customer is estimated to be $42,700. Protecting your existing customers should be of high importance to you. Communicate with them 3 to 4 times a year. At a minimum, send them a service reminder for each season.
The best of both worlds is combining direct mail and digital media in your advertising campaign. Forbes Agency Council reported a 25% increase in response rates when direct mail was combined with social media.
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